November 26th 2024
To meet the growing demands of clinical research, sponsors must prioritize comprehensive support models, such as clinical site ambassadors and patient journey coordinators, who can address operational challenges and improve site relationships, patient satisfaction, and overall trial efficiency.
November 15th 2024
Achieving Insight-Driven Care: Rely on Data and Behavioral Science to Unlock Real Change
March 26th 2019President of Commercial Solutions at Syneos Health, Michelle Keefe, writes how the industry must take an additional step beyond explaining and predicting customer behavior, and employ evidence-based strategies to change their behavior by helping customers make well-informed decisions.
Leveraging Technology to Bridge Clinical Trial Processes and Real-World Health Care
March 22nd 2018Building upon the usage of technology in health care delivery, integrating technology into clinical research as a care option will be a game changer in achieving greater participation in clinical research and decreasing the overall time for trial completion.
Data Shows Pharma is not Fully Incorporating Patient Endpoints in Study Design
July 5th 2017In this article, we will analyze themes from asthma patient conversations via HealthUnlocked, an online healthcare social network, and compare these themes to asthma clinical trial endpoints from large pharma studies.
Getting the "Right" Patient Input to Decision-Making
November 1st 2016Rising patient engagement in drug development has been welcomed when it comes to discussions of policy. In Europe, a new initiative has emerged that aims to improve this theme by finding the right balance into patient links with decision-making on medicines.