Praxis Awarded Patient Recruitment Contract for HCV Research Program
Praxis, a company specializing in centralized patient recruitment for clinical research studies, is extending patient recruitment services to a top 20 pharmaceutical company for an international Hepatitis C Virus (HCV) study. The study explores an investigational drug’s effectiveness for this condition affecting almost 4 million Americans. This second protocol’s recruitment program will build on the success of the initial campaign.
This will be the second in a series of branded studies for this indication. Through Praxis’ analysis of results from the first study, a customized marketing strategy and extension of the brand campaign was developed to successfully motivate individuals with HCV to consider participation in the study. Praxis will continue to provide a variety of recruitment services for the study, including strategic planning, website development, public relations/community outreach, patient education materials, along with a mix of other appropriate direct-to-candidate communications.
“Social science has proven that individuals are more likely to respond to a known brand and that their recall of a familiar message is higher. This leads to increased response rates from all forms of outreach,” explains David Fox, president and CEO of Praxis. “Implementing branded continuum campaigns, such as this, brings about exponentially greater results. This approach, when executed effectively, provides new levels of success and efficiency. ”
Behind the Buzz: Why Clinical Research Leaders Flock to SCOPE Summit
February 7th 2025In this episode, we meet with Micah Lieberman, Executive Conference Director for SCOPE Summit (Summit for Clinical Ops Executives) at Cambridge Innovation Institute. We will dive deep into the critical role of collaboration within the clinical research ecosystem. How do we bring together diverse stakeholders—sponsors, CROs, clinical trial tech innovators, suppliers, patients, sites, advocacy organizations, investors, and non-profits—to share best practices in trial design, program planning, innovation, and clinical operations? We’ll explore why it’s vital for thought leaders to step beyond their own organizations and learn from others, exchanging ideas that drive advancements in clinical research. Additionally, we’ll discuss the pivotal role of scientific conferences like SCOPE Summit in fostering these essential connections and collaborations, helping shape the future of clinical trials. Join us as we uncover how collective wisdom and cross-industry partnerships are transforming the landscape of clinical research.
Reaching Diverse Patient Populations With Personalized Treatment Methods
January 20th 2025Daejin Abidoye, head of solid tumors, oncology development, AbbVie, discusses a number of topics around diversity in clinical research including industry’s greatest challenges in reaching diverse patient populations, personalized treatment methods, recruitment strategies, and more.
