First eDirectory on New Dun & Bradstreet Credibility Review Business Marketplace is Advanstar's Pharmaceutical Technology and BioPharm International Publications

Advanstar

, the pre-eminent publisher of pharmaceutical life science publications for over 50 years, will become the first B2B publisher to embrace the innovative new online Credibility Review Business Marketplace platform developed by Dun & Bradstreet Credibility Corp., the leading provider of credit building and credibility solutions for businesses.

The new Pharmaceutical Technology and BioPharm International

Marketplace

will be vastly different from traditional online B2B directories. It is a vibrant online community that brings pharmaceutical buyers and suppliers together with Industry-leading thought leadership content from the publications, in-depth product information from suppliers and real time social media features that allow members to integrate their company social media feeds into their profiles. Buyers will have the ability to rate and comment on products and services from suppliers.

"We are very excited about this opportunity. Given the high costs of developing eDirectories and continually upgrading and supporting these platforms across a wide array of publications, an alternative that leveraged lower upfront costs and scalability with speed to market was very attractive," said Advanstar Executive Vice-President, Ron Wall.

According to eMarketer's latest report, digital spending in pharmaceutical and healthcare marketing is forecasted to grow 57% to $2.48 billion by 2016. "Our vision is to create the largest and most dynamic communities of buyers and suppliers with Dun & Bradstreet Credibility Corp., so we can take full advantage of this spending growth," said Wall.

According to Jeff Stibel, Chairman and CEO, Dun & Bradstreet Credibility Corp., "What we offer is a highly respected and branded platform with enhanced credibility data and information from our database, world class development expertise that will allow all of the Marketplace sites to benefit from ongoing upgrades and enhancements and a seamless integration of social media."

The new Pharmaceutical Technology / BioPharm International Marketplace will concentrate on business information and news on companies in the following key categories:

• Analytical/Lab Equipment
  
• Contract Services
  

• Manufacturing Equipment
  

• Packaging Equipment/Supplies
  

• Pharm/BioPharm Ingredients
  

• Process Control/IT
  

Advanstar Life Sciences group will launch additional eDirectories supported by their other publications on the Dun & Bradstreet Credibility Review Marketplace in the coming months.