Understanding Site and Patient Challenges: Empowering Sponsors to Drive Trial Success

Attend this new, interactive webinar and join experts who reveal how sponsors can leverage technology to drive study efficiency. Learn to boost success by understanding site and patient needs. Discover strategies to overcome tech challenges, improve data quality, and enhance patient experiences. Equip yourself to achieve better outcomes at the intersection of sites, sponsors, and patients.

Register Free: https://www.appliedclinicaltrialsonline.com/act_w/site-and-patient

Event Overview
As clinical research becomes increasingly digitized, sponsors must navigate a complex technological ecosystem that affects every aspect of trials, from site operations to patient engagement. In this all-new webinar, a group of industry leaders will explore how clinical trial sponsors can enhance trial efficiency by better understanding site and patient needs—focusing on meaningful intersections between sites, sponsors, and patients under the umbrella of technology. Join us as we discuss common challenges with technology along with its impact on trial execution, data quality, and patient experience. Discover ways to address challenges proactively and explore new strategies to improve trial outcomes.

Key Learning Objectives
Learn How To:

• Implement targeted support strategies for sites and patients, emphasizing the importance of comprehensive training and onboarding.
• Improve site and patient experience through technology optionality.
• Choose and deploy effective, flexible technological solutions.
• Enhance data integrity and overall trial success.
• Chart a path forward for integrating remote technologies.
• Foster improved communication between all parties involved in the trial process.

Who Should Attend

• Clinical Operations (all)
• Clinical Development (all)
• Patient Engagement
• Site Engagement
• Therapeutic Area Leads
• Procurement
• Med Affairs
• IT
• Clinical IT

Speakers:

Tiffany McGinnis
Senior Consultant
Latham Biopharm Group

Tiffany McGinnis is a seasoned clinical research professional with over 25 years of leadership in operations and strategic management across sponsor and CRO settings. Formerly the Country Head of Operations for North America at Bayer Pharmaceuticals, she directed a team of 350+ and spearheaded innovative clinical trial strategies, including pioneering Bayer's global DCT readiness initiative. Tiffany is DCT Master-certified and contributes actively to industry panels and educational programs, including with DIA and BIO. Her achievements include successfully leading numerous large-scale phase 3 trials, including a landmark DCT study, and driving market approval for major programs. Committed to patient engagement and diversity in trials, she is a founding member of Bayer’s US Patient Insights and Engagement work group and served as a Patient Engagement Manager in 2023. Tiffany also excels as a certified professional coach and consultant, leveraging her extensive coaching experience to foster organizational excellence and innovation.

Mike Hughes
Chief Product Officer
YPrime

Mike Hughes has been a leading driver in the evolution of electronic health solutions within clinical trials for the past two decades. Today, he utilizes his extensive expertise in eClinical technologies to lead inception, design, and product management for all YPrime offerings. He is highly skilled in the design, development, and delivery of cutting-edge, site/patient-focused technologies including eCOA), IRT, eConsent, and patient engagement applications.

Drew Bustos
Chief Marketing Officer
YPrime

Drew Bustos stands at the forefront of innovation and design thinking, as he directs Global Marketing at YPrime with an unyielding commitment to technological advancement. His strategic vision and leadership have been instrumental in pioneering patient-centric technology solutions in the life sciences sector. Drew's approach is not only strategic but also analytical and data-driven, resulting in a proven track record of substantial growth and market expansion.

Register Free: https://www.appliedclinicaltrialsonline.com/act_w/site-and-patient