Praxis Over Delivers, Under Budget with Brand Extension
Praxis recently provided recruitment services to a pharmaceutical company for a study to test a medication for a women’s health indication. This was the third successful brand extension for their client. In this latest campaign execution, specific social media tactics were included to help drive the 1365% ROI the sponsor realized. This latest recruitment program over-delivered on patients by 73% for two thirds the planned recruitment investment.
According to David Fox, President and CEO of Praxis “As we continue to support and partner with this sponsor each step builds upon the previous. Our initial brand building efforts and up-front planning pay dividends with heightened awareness among our patient population. All of this adds up to saved money and time for the sponsor."
The study was centrally managed and patient recruitment results were available in real-time, 24/7 using PraxisDirect®, Praxis’ online study management technology. PraxisDirect also played a role in the daily life of the study coordinator by offering key assistance and tracking regarding patient outcomes.
Driving Diversity with the Integrated Research Model
October 16th 2024Ashley Moultrie, CCRP, senior director, DEI & community engagement, Javara discusses current trends and challenges with achieving greater diversity in clinical trials, how integrated research organizations are bringing care directly to patients, and more.
AI in Clinical Trials: A Long, But Promising Road Ahead
May 29th 2024Stephen Pyke, chief clinical data and digital officer, Parexel, discusses how AI can be used in clinical trials to streamline operational processes, the importance of collaboration and data sharing in advancing the use of technology, and more.
The Rise of Predictive Engagement Tools in Clinical Trials
November 22nd 2024Patient attrition can be a significant barrier to the success of a randomized controlled trial (RCT). Today, with the help of AI-powered predictive engagement tools, clinical study managers are finding ways to proactively reduce attrition rates in RCTs, and increase the effectiveness of their trial. In this guide, we look at the role AI-powered patient engagement tools play in clinical research, from the problems they’re being used to solve to the areas and indications in which they’re being deployed.
