Greater Gift's PopUp Star Event
Applied Clinical Trials
As I wrote in this editorial earlier in the year, there is not a lack of people or organizations committed to growing the access to and education about clinical trials. And in that article, I mentioned that I would be attending the PopUp Star clinical trial awareness contest award event. And I did: On May 31, 2018, teams and clinical trial stakeholders gathered at host digital healthcare advertising agency PulsePoint Inc.’s New York-based location, to announce the winner.
The premise of the contest was “How can different grassroots community-based events have an impact on awareness for clinical trials as a care option? What methods will help engage the community?” These are the questions that the PopUp Star Competition, sponsored by Greater Gift, a North Carolina not-for-profit, along with prominent individuals in the clinical research industry, set out to discover in a process that started in late 2017.
The public was invited to form teams and design out of the box grassroots efforts to raise awareness of the importance of clinical trials in local communities. During a 10-day period in early April, teams competed in Boston, MA; Charleston, SC; Winston-Salem, NC; and Sydney, Australia, to bring the clinical trials conversation to people through community events. More information on each teams’ community approach can be found here.
While I learned more about the commitment that clinical trial professionals have to their vocation, these contestants learned a lot more about their intended audience and how to best educate and reach them about clinical trials. From college students, to the elderly, the contestants shared their stories about clinical research and how it can be a gift for others.
The winner was the team from Winston-Salem, PMG Research Group, which featured an educational booth at the popular local food and arts festival on a rainy weekend in April. The winning team is pictured here:
Chloe Baker, Administrative Assistant; Laura Andrew, Patient Engagement Strategist; Sarfea Chisholm, Sr. Clinical Laboratory Coordinator; Hannah Lane, Communications Start-up Associate; Natalie Saint Eloi, Clinical Research Coordinator level I (she is no longer with the company, she has entered medical school) and Sara Rowe, Communications Coordinator (not pictured).
Behind the Buzz: Why Clinical Research Leaders Flock to SCOPE Summit
February 7th 2025In this episode, we meet with Micah Lieberman, Executive Conference Director for SCOPE Summit (Summit for Clinical Ops Executives) at Cambridge Innovation Institute. We will dive deep into the critical role of collaboration within the clinical research ecosystem. How do we bring together diverse stakeholders—sponsors, CROs, clinical trial tech innovators, suppliers, patients, sites, advocacy organizations, investors, and non-profits—to share best practices in trial design, program planning, innovation, and clinical operations? We’ll explore why it’s vital for thought leaders to step beyond their own organizations and learn from others, exchanging ideas that drive advancements in clinical research. Additionally, we’ll discuss the pivotal role of scientific conferences like SCOPE Summit in fostering these essential connections and collaborations, helping shape the future of clinical trials. Join us as we uncover how collective wisdom and cross-industry partnerships are transforming the landscape of clinical research.
Reaching Diverse Patient Populations With Personalized Treatment Methods
January 20th 2025Daejin Abidoye, head of solid tumors, oncology development, AbbVie, discusses a number of topics around diversity in clinical research including industry’s greatest challenges in reaching diverse patient populations, personalized treatment methods, recruitment strategies, and more.
