BBK's Patient Recruitment Playlist

BBK Worldwide is suggesting that companies consider global streaming radio as a way to reach potential clinical trial participants. The patient recruitment company cited that 60% of streaming radio listeners keep their internet browser up while streaming, and 45% of the population listens to global streaming radio. BBK says with the open browser, companies could potentially engage the audience with banners or videos, and that the actualradio spots could be targeted to those streaming channels.

You can check out their playlist and get more information on their website.